Saturday, December 28, 2019

Bp Oil Spill On The Gulf Of Mexico - 1249 Words

Brittneigh Campbell POS 303 BP Oil Spill Survey Research Question How did the BP oil spill in the Gulf of Mexico in 2010 affect our economy and environment, and what does the future hold, with regard to the environment, oil drilling, and sustainability? Introduction For the best range of participants and the east of analyzation, I chose to conduct an electronic survey. I posted the survey (publically) on Facebook. This allowed people from all over the country, from almost all sections of social-economic class, of a variety of ages and education experiences to take the survey privately without my influence pushing them into certain answers by accident, and (hopefully) eliminated their desire to please me. I offered no reward for this survey, and I ended up with six participants. I then had the computer randomly select three participants. This survey was designed to gauge people s opinions on the effects of the BP oil spill on 2010. Analysis I had six people take my survey online. The computer randomly selected three people for my analysis. 67 percent of all the people who participated were male (the rest were non-binary), but the three selected people were male, so there might be a male bias in the data. I found that the three people selected disagreed on most of the questions. For example, one person felt that the economy was strongly affected by the oil spill, but the other two felt that it did not affect the economy to a large degree. Generally, everyone selected knewShow MoreRelatedBP Gulf of Mexico Oil Spill 905 Words   |  4 PagesCASE STUDY- MINI CASE: BP GULF OF MEXICO OIL SPILL CASE SUMMARY 1. In a narrative format, summarize the key facts and issues of the case. In the case of the BP Gulf of Mexico oil spill, we examine the effects of an organization not being prepared for this particular crisis. The world scrutinized the actions, inactions, and the human decisions made by BP that led to a major catastrophic crisis. The organization was not prepared for a crisis of this magnitude. Our text stated that this type of negligenceRead MoreBP Gulf of Mexico Oil Spill771 Words   |  3 PagesDiagnosing Conflict caused by the BP rig explosion of spring 2010 in the Gulf of Mexico and analyzing it through the Triangle of Satisfaction was a challenging endeavor. Looking through the eyes of BP, the State of Louisiana and the US Federal government I first identified the motivating factors from each perspective. British Petroleum BP is a powerful mega-organization, with a business model that reports â€Å"their belief of achieving sustainable success as a group, is to act in the long term-termRead MoreEssay on BP Oil Spill in the Gulf of Mexico3115 Words   |  13 Pages An oil spill of 4.9 million barrels, which happened in 2010, created not only turmoil for the environment, but caused the economy to take a great hit from the loss of an important raw material. Transocean were the owners of the oil rig drilling on behalf of BP, who were the ones at fault for the spill. This event caused a stir in both the government and non-governmental organizations, because of the extensive damage that it caused. Federal investigations were put under way to determine theRead MoreCase Study: BP and the Gulf of Mexico Oil Spill3602 Words   |  15 Pagesdisaster strictly a BP failure or an industry accident?........................................................................2 What factors affect the competitive environment of the oil industry? ...........................................................2 Question 2 ............................................................................................................................................................4 What were the most significant flawed decisions made by BP and its partnersRead MoreBp And The Gulf Of Mexico Oil Spill Case Study3246 Words   |  13 Pages BP and the Gulf of Mexico Oil Spill Case Study Tamatha French Management 6000 Hawaii Pacific University â€Æ' Introduction and Background On April 20, 2010, the petroleum industry suffered the largest maritime disaster oil spill in its history known as the Deepwater Horizon oil spill. The Deepwater Horizon oil rig that had been working on a well for BP in the Gulf exploded and went up in flames. Subsequently, massive amounts of oil spilled out into the water, threatening the marine life andRead MoreThe April 2010 BP Horizon Oil Spill in the Gulf of Mexico1011 Words   |  4 Pages These two studies investigated the effects of the April 2010 BP Horizon oil spill in the Gulf of Mexico, and the observable effects that it has had on coral reef and salt marsh ecosystems. The study conducted by White investigated nine coral communities six months after the spill using ROVs. In an area 11 km west of the spill site, the researchers studied scleractinian, gorgonian, antipatharian corals and found many that were covered with floc, a brown flocculent material, that is linked to coralRead MoreBp s Rebranding After The Us Gulf Of Mexico Oil Spill 20101792 Words   |  8 PagesBP’s Rebranding After The US Gulf of Mexico Oil Spill 2010 A brand is an organisation, product or service which has created an emotional connection with their consumers in order for them to favour their brand over their competitors. It is incredibly important for brands to keep up their image and one little thing could change the global perception of a business. It takes a lot to maintain a brand image that has been built up over a long period of time and even more to regain it if that reputationRead MoreThe Deepwater Horizon Mobile Offshore Wells Exploratory Platforms1537 Words   |  7 Pagesnear the Gulf of Mexico, operated by British Petroleum, on April 20, 2010, or known as BP oil spill. The BP oil catastrophe ignited due to high-pressure methane gas by drilling a deep exploratory at Macondo well, reported by Up Stream Online news. The Gulf of Mexico oil spill still outlasts as a great size accidental marine oil spill in the records of the petroleum industry. The date, report details, and location were based on a doctrine of New York T imes. Multiple consequences of BP oil spill includeRead MoreBritish Petroleum and Its Corporate Strategy1595 Words   |  7 Pagesthat British Petroleum (BP) adopts with specific focus on the Deep-water Horizon offshore oil spill in the Gulf of Mexico in April 2010. BP will be assessing using varied strategic theories and strategic choices will be suggested. It is commissioned for Carl-Henric Svanberg, BP s chairman. Brief Company Profile BP is the third largest energy producers in the world. The business is integrated in finding, extracting and supplying oil, gas and petroleum. BP was privatised in 1980 sRead MoreBp Oil Explosion in the Gulf of Mexico1412 Words   |  6 Pagesits worst oil spill disasters in the history of marine petroleum exploration. A deadly oil well blowout at Macondo Prospect, about 41 miles off the southeast coast of Louisiana, spewed huge quantities of oil for 87 long days causing major environmental and economic troubles to the Gulf region (Gulf of Mexico Oil Spill). It started with a fire and explosion, killing 11 workers, and then unleashed a slow motion disaster that spread across the 600 mile gulf coastline. The massive oil spill disrupted

Friday, December 20, 2019

Why Is Anorexia Mainly Affecting Young Teenage Girls Essay

Why is anorexia mainly affecting young teenage girls? The numbers of girls having eating disorders in the United States are â€Å"jumping off† the charts. Millions upon millions of young teens suffer from eating disorders especially anorexia. Girls are more likely to suffer from it than guys. Anorexia is a life-threatening eating disorder. People who suffer from it stop eating due to self-thoughts about their body. There are many different types of eating disorders that are affecting many teenagers, and two of the most common ones would be Bulimia and Anorexia. Bulimia is known as a â€Å"compulsive† eating disorder where someone eats frequently and then begins to vomit. Anorexia is when someone obsesses over their body and stops eating to achieve the â€Å"desired look† they want. The difference between bulimia and anorexia is that someone who has bulimia can look perfectly normal and nobody would know if you have it. Some symptoms would be: swelling and sorenes s in the salivary glands, dental cavities and stomach ulcers (open sores that develop on the inside lining of your stomach and dehydration may occur. Bulimia is classified as binge eating which means having an active drive to eat. Anorexia is more known as a fear to gain weight and the people who have it perceive their bodies as negative. Its more dangerous than bulimia because it’s more of a purge eating than binging. Purge eating is when you provoke yourself to vomit when you haven’t eaten which creates it a re-curingShow MoreRelatedDoes Media Influence Adolescent Girls Into Having Negative Body Images2580 Words   |  11 Pagesadolescent girls in regard to body image has had negative impacts, such as an obsession with body weight and what the society views as the â€Å"perfect body†. The media can be seen as partly responsible for the pressure adolescent females’ face in consideration to body issues. These pressures could be responsible for adolescent girls developing serious eating disorders such as anorexia nervosa and bulimia nervosa, which are two serious eating disorders which are affecting adolescent girls. A child, (BodyRead MoreEssay on The Medias Negative Influence on Teens4552 Words   |  19 Pageshottest gossip about celebrities. These fashion magazines focus on losing exceptional amounts of weight in weeks to inexpensive plastic surgery. While adolescent girls are interested in losing weight and looking beautiful, young men are influenced by body builders and the use of steroids to achieve their idea of the â€Å"perfect† body. Girls’ and boys’ bodies are changing almost every day. What they read in magazines and what they watch on television have a great impact on their adult lives. The InternetRead MoreHas the Media’s Portrayal of Women Negatively Affected the Body Image of The Wykeham Collegiate Senior School Girls?3130 Words   |  13 PagesSchool Girls? Table of Contents Page Cover Page 1 Table of Contents 2 Introduction 3 Review of Literature 4 Methodology and Presentation of Findings 8 Processing of Findings 12 Conclusion 14 Reference list 16 Appendix 17 Introduction It seems that the media’s portrayal of women has negatively affected the body image of The Wykeham Collegiate senior school girls. The mediaRead MoreEssay about Reality Television Damaging the American Mind3381 Words   |  14 Pagesgoing to believe that heavy drinking, unsafe sex, and/or the use of illegal drugs is normal when in all reality it is not. These visual stimulates that keep the viewer interested in the show are exactly the reason our society is becoming crappy. Why am I using the world crappy? I am using that word to describe our society because, in all reality, that is exactly what it has become. Just walk around a mall today and people are making-out like if they are alone in a room, smoking a joint in theRead MoreUnit 21 Task 26958 Words   |  28 Pagesminerals for example scurvy is caused by the deficiency of vitamin C, night blindness is caused by deficiency of vitamin A and anaemia is caused by deficiency of iron and haemoglobin. Anorexia nervosa is an eating disorder and  a mental health condition that could potentially be life-threatening. People with anorexia try to keep their weight as low as possible by  restricting the amount of food they eat.  They often  have a distorted image of themselves, thinking that theyre fat when theyre not.  Ã‚  SomeRead MoreDefinition of Adolescent Development14200 Words   |  57 Pagesformula ‘no longer a child-not yet an adult’ vividly expresses the transitional character of adolescent life. It is a state in which the person has already broken with the happy age of childhood, but has not yet found himself in adult life. That is why the adolescent’s mind  is confused. The age of adolescence is marked by psychological manifestations that have caused it to be described as â€Å"an age of crisis and transition†. An adolescent is faced with several alternatives on account of his ‘conflictsRead MoreDefinition of Adolescent Development14194 Words   |  57 Pagesformula ‘no longer a child-not yet an adult’ vividly expresses the transitional character of adolescent life. It is a state in which the person has already broken with the happy age of childhood, but has not yet found himself in adult life. That is why the adolescent’s mind  is confused. The age of adolescence is marked by psychological manifestations that have caused it to be described as â€Å"an age of crisis and transition†. An adolescent is faced with several alternatives on account of his ‘conflictsRead MoreStrategic Marketing Management337596 Words   |  1351 Pages374 379 383 8 Market segmentation, targeting and positioning 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9 8.10 8.11 8.12 8.13 8.14 8.15 8.16 Learning objectives Introduction The nature and purpose of segmentation Approaches to segmenting markets Factors affecting the feasibility of segmentation Approaches to segmentation The bases for segmentation Geographic and geodemographic techniques Demographic segmentation Behavioural segmentation Psychographic and lifestyle segmentation Approaches to segmenting industrial

Thursday, December 12, 2019

Case Study for Brand Relationship on Cadbury And Nestle

Question: We discussed brand personality. I would like you to conduct short interviews. Please read the guideline below.Pick two popular/competing brands in a product category (e.g., Coke vs. Pepsi) and find two people you know for this assignment. Please do not use the example I discussed in class (Apple vs. IBM). As we discussed in class, ask them four basic questions for the two brands (in person or on the phone): (1) Is the brand, male, female, or neither? (2) Is the brand, young, middle-aged, old, or for all ages? (3) Is the brand sophisticated, mainstream, or something else? (4) Is the brand local, regional, national, or global? In addition, ask an open-ended question: If this brand was to turn into a person, what sort of a person would you imagine and how might he or she behave? Ask why they think that way. Write down their responses. You can ask other relevant questions such as their brand preference and use, etc. Each interview will take about 5+ minutes.Based on the interview results and your personal experiences/observations, do you think brand advertising plays a significant role in creating brand personality in consumers mind? And, do you think all brands need to build strong brand personality? Answer: Do you think brand advertising plays a significant role in creating brand personality in consumers mind? By conducting 5 minutes interview with two different people preferring Cadbury and Nestle as their brands, it was quite clear that advertisements of these two brands have a strong impact in their minds. While discussion, it was found that Cadbury is a mainstream brand that emphasizes on all ages right from kid to old age. Their advertising strategies mainly emphasizes on the emotions of the people with the chocolates. Cadbury emphasizes on the family bonding or relationship of the human life. Thus, they want if brand would have been a person, they want to see Cadbury, either as an old person, child, mother, youngster or father, any person of any age. Conversely, Nestle mainly targets the children. It is also a mainstream brand but mainly emphasizes on the energy aspects. Thus, they mainly want to see Child in Nestle. This shows that advertising helps the consumers to self-define their use process and which brand they belong to. This helps the customer to associate with the brand. Advertising helps to deliver the brand as a human in front of the customers. This reinforces the personality of brand and the customers remember through this aspect (Blythe, 2007). Advertising creates an image, colour, gender etc that helps the consumers to recognize and remember the brand. Further, advertising also gives various value added information, perceptions, attitude which helps to create emotional stimulation in the mind of the customers. This way advertising helps to establish relationship between the consumer and the brand (Rajagopal, 2006). Thus, advertising helps to create brand personality in the mind of the customers. Do you think all brands need to build strong brand personality? From, the interview, it is observed that every brand should emphasize on building strong brand personality. Like both Cadbury and Nestle are the two leading brands in the confectionary sector due to their strong brand personality, every other brands can create such position in their market (Rajagopal, 2006). Developing strong brand actually gives various financial rewards to the firms like Cadbury and Nestle shown below in the figure: Source: (Statista, 2015) Further, this brand personality helps to establish deep depth and breadth of brand awareness. It creates a strong, unique and favourable association between customer and brand. Along with advertising, the brand personality holds the belief of their customers about a brand that leads to increase in the customer base. Building strong brand identity serve as a certification of reliability and quality and diminish any dangers buyers may see in purchasing an item furthermore spares time while acquiring items. It can impact buyer conduct, win faithfulness and duty from the clients and help conquer any deficiency that the items may have (Lee, and Kang, 2013). A strong brand can even be sold as a revenue source. Strong brand personality also helps to deliver the 3Cs of marketing that are the Connection, confidence and communication (Centres.smu.edu.sg, 2015). Thus, it is very important for every organization to emphasize on building a strong brand personality. Refrences Blythe, J. (2007). Advertising creatives and brand personality: A grounded theory perspective. J Brand Manag. Centres.smu.edu.sg, (2015). How can I build my brand? | USAEI | SME Portal Marketing Tookit. [online] Available at: https://centres.smu.edu.sg/web/spring/branding/how-can-i-build-my-brand/ [Accessed 13 Mar. 2015]. Lee,, H. and Kang, M. (2013). The Effect of Crisis and Consumer Loss Type on Consumer Brand Relationship and Brand Attitude: With a Focus on Recovery Action Type and Brand Personality. journalofconsumptionculture, 16(3), pp.147-167. Pandey, A. (n.d.). Strengthening Consumer Brand Relationship Through Brand Personality. SSRN Journal. Rajagopal, (2006). Brand excellence: measuring the impact of advertising and brand personality on buying decisions. Measuring Business Excellence, 10(3), pp.56-65. Statista, (2015). Global market share of the leading 5 chocolate producers in 2011 | Statistic. [online] Available at: https://www.statista.com/statistics/238294/market-share-of-the-leading-5-chocolate-producers-worldwide/ [Accessed 13 Mar. 2015].

Thursday, December 5, 2019

Foundations of Management Thought

Question: Write an essay about the diversity and diversity management. Answer: Abstract This essay is an extension of the previous essay on the topic of diversity and diversity management. In the first essay, I highlighted the effect of diversity on different organizations. I showed that institution either entirely benefits from it or lose from it. By review of the different literature, it revealed that organization and its performance are not affected by diversity. In this essay, I want to argue this topic further and show that organization is dependent on a variety of their activities and performance. For example Kaiser (2013), showed that organizational diversity structures create discrimination by dividing people into a high-status group and low under presented groups. But other research also gave solutions to dispel discrimination at the workplace. On the other hand, Stephen and Jiatao (2016) highlighted that international and product diversity affects the performance of multinational firms. Moreover Anne et al. (2013) stated that knowledge of different factors in diversity management is beneficial for team performance in increasing diversity workforce. According to Shung et al. (2012), they tested the team diversity in various team members of Chinese Company. It showed that group diversity positively influences creativity in an organization. Another study by Ayse (2012) demonstrated that diversity and diversity management in society. It explained that people can benefit from planned steps of diversity management. The response to the feedback of the first essay is that it was inconsistent on explanations of the effect of diversity in the organization. It did not give a clear idea about the effect of diversity. It was not proved by valid evidence. So in these essays, I want to correct the shortcomings of the first essay by giving precise tests and viewpoints on the topic by different authors. I will address the problem by using various data collected from the study from a different organization. I hope these essays will effectively cover the weakness of the first essay and fulfil the purpose of this essay. Therefore, this essay has an improved structure, accurate citation, proper referencing, a logical flow and consistent terminology. This section introduces diversity and it management in society. Diversity in a social context is defined as the identifiable difference in cultural backgrounds and lifestyle of people in the particular organization. Diversity can be classified in some ways like racial or ethnic diversity, gender, religion, intelligence, mental health, identifying, features, etc. Diversity management is the practice of addressing and supporting different lifestyles and different characters within a particular group or organizations. The different kind of management activities includes support and respect for race, culture, society, geography, economic and political background. Diversity management is the technique of adapting strategies and implementing best practises to create an inclusive workplace environment. A diverse group of people can be managed through efficient use different employee groups, mentoring and sponsorship by Diversity Councils and managing various suppliers. According to Diversit y Inc., they have assessed the success of diversity management through a collection of data on a variety of Companies in 14 year period. They analyzed top 50 Companies by a survey which is displayed daily as articles and case studies on The Web. It gives useful information about best practises within top 50 Companies. When people think about diversity, the first thing that comes to their mind is diversity related to race and gender. But diversity has much broader perspective. Diversity is also about different qualities of individual according to the difference in geographic location and culture. All this kind of diversity has an effect on performance, motivation and interaction with various people. Often organizations have to face challenges due to discriminatory institutional structure and practises. Managing a diverse group does not only means complying with legal and policy requirements, but it also means actively promoting community and comfort within a diverse group. Diversity is, in fact, beneficial to any group as it contributes richness and new skills as a whole. With the growth of diversity in workforce throughout the world, companies have adopted specific policies for enhancing recruitment, inclusion, promotion and retention of employees. Each country has their privileged groups like White Men in the Unites States and Protestant in Ireland and disadvantaged groups like lower caste in India and African immigrants in France. Legislation on equal rights has given a lower section of society access to more jobs and better involvement in the workplace. The aim of diversity management policy is to create a comfortable environment for those groups who suffered a lot in the past and had no lucrative job opportunities (Pieterse et al., 2013). According to cross-level interaction by Shin et al. (2012), they researched on the relationship between cognitive team diversity and individual member creativity. They tested how cognitive team diversity has the positive effect on individuals creativity. After observing 316 employees of 68 teams in a Chinese Company based on hierarchical linear modelling results, they found that self-efficacy of team members was the factor for moderation of relationship between team diversity and individual creativity (Kirton Greene, 2015). They found the relationship to be directly proportional to creative self-efficacy. Thus greater self-efficacy meant smooth handling of team diversity. A workforce with diverse groups can be managed only by transformation leadership. A transformational leader can create such a relationship that would give positive results to creativity only when transformational leadership is high (Shin et al., 2012). According to another literature review done on the role of team member orientation, factors influencing cultural diversity are of great importance. After completion and extension of earlier research, a theory was developed to test how different types of achievement influences goal orientation of team members (Ferraro Brody, 2015). They discovered that achievement setting activated both team member goal orientations as the well diversity-performance relationship. In two types of research, they identified that goal orientation is the factors for enhancing performance in a culturally diverse team (Gong et al., 2013). The more a group has elaborate information about team members the more they can benefit from it and directs their goal to the right way. A positive result is seen in the culturally diverse team when individual team members approach to learning is high. Such team has very low-performance avoidance tendency and they continuously look forward to enhancing their performance. T he practical result is delivered by elaboration of team information (Pieterse et al., 2013). According to research by Simons et al. (2010), he found out how different diversity variables and debate interacted to affect the financial performance of a company. In his study Simons et al. (2010) examined that in top companies managing team diversity, two aspects of Companies financial performance was affected by diversity variables and debate interaction. The assessed the extent to which comprehensive decision making brought useful interaction results. They collected detailed information from top management teams of 57 manufacturing companies and found that when job-related diversity interaction took place in debate among team members, it lead to better financial performance. But when there was less job-related diversity such diversity in age, such result was not found. Here also the comprehensive ability of decision making affected the performance of a diverse team (Simons et al., 2010). In some institutions, organizational diversity cause unnecessary division of team members into lower and higher class group and it results in discrimination. In of the research by Kaiser et al. (2013), they tested the hypothesis that presence of organizational diversity causes high-status members (White men) to think that under presented group (racial minority) got fair chance in the organization, but that was not the reality (Bauman et al., 2014). These lower group people subjected to unlawful activities and they become the disadvantaged group in such organizations. So the thinking that everyone gets a fair chance is just an illusion and not truth. This illusionary thinking of fairness causes the high-status group to become less sensitive to discrimination done on such individuals and they react very harshly on lower members group when they claim that they had been discriminated (Bhm et al., 2014). This hypothesis was supported by six experimental designs using four types of diversi ty structures like diversity policies, diversity training, diversity award and idiosyncratically generated diversity structures from participants' organizations. The study was done among two high-status groups by checking different types of discrimination such as discriminatory promotion practices, impact in hiring and wage discrimination. The impacts of all these experiments on organization diversity and employment discrimination law showed that under presented group suffers from low chances at a workplace (Kaiser et al., 2013). There were also efforts of eliminating discrimination by the implementation of identity management strategies in the organization. According to Shih et al. (2013), workplace discrimination still occurs despite efforts to eliminate it. In their study, they introduce two classes of identity management generally taken by individuals to mitigate the negative consequences of discrimination. One of the identity management strategies was identity switching which involved deemphasizing target identities and remodelling it to a positively valued identity. Another strategy was identity redefinition. It consists of reassociation and regeneration of stereotypes (Bjrnstad et al., 2013). They stressed that when organization adopt a colour-blind approach, it becomes even more difficult for individuals to switch identity. This is because policies deemphasize differences in social identities. In contrast, it was seen that when organizations adopt the multicultural approach, it difficult for people to redefine their identity. When this multi-cultural approach is applied superficially, it invites difference and culturally dominant stereotypes are reinforced. So it will be beneficial if individual adopt their strategy to combat discrimination in a diverse setting. Organization can also play a role by taking steps to reduce the need for identity management strategies and facilitating identity management when necessary (Shih et al., 2013). So diversity in the workforce can be efficiently managed by restructuring the organization to achieve team success. In this section, we will see interactive effects of network structure and artistic composition on team potency. It is regarded that emergence of centralized network enhances team performance. The different kind of structural changes is dependent on team composition of an organization. Instead of relying on previous perceptions, the network approach should be focussed on a patterned interaction between team members (Van et al., 2013). A well-structured network improves team performance as it facilitates adequate flow of resources (information, data, etc.) among team members. It creates a form of trust and cooperation in organizations where each member is willing to coordinate the actions of other team members (Erez et al., 2013). If any Company has some culturally diverse team, then more positive effects of network density are seen on team potency and team performance. I n the case of an organization with different team members, a higher level of network centralization is necessary. This is an appropriate step required for optimal team performance. Therefore, the success of the team is dependent on the interrelation between network structure and team composition (Trster et al., 2014). It can finally be summarized that the essay was based on the review of different literature from the topic diversity and diversity management. In this essay, I have linked the first essay on the same subject. The second essay is a kind of extension of the first article where I had addressed the shortcomings of the first piece and gave relevant information to cover up what was lacking in the first essay. The first essay highlighted that organisation either totally benefit or lose from diversity in the workplace. But in my second through valid evidence from other new literature, I have tried to show that organisation benefit from diversity in the work place. The only important thing is that how effectively organization restructures themselves to manage a culturally diverse team. The essay first explained the general aspects of diversity and diversity management. The study showed that how different variables affected the financial performance of a company. It is seen that diversity is p resent in almost all workplace but it is the response that organisation take to manage a diverse group that brings profit for the company. Through the review of the different literature, I highlighted problems of discrimination due to the perception by advantaged group that there is no unfair attitude towards the underprivileged group. But another literature found solutions to those problems and explained how organisations take steps to dispel them by identity management and redefining. Based on another research the whole problem on diverse work team was summarised using effective solution based on active restructuring of the organization. So on the whole the essay identified problems in diverse workforce and also gave solutions to the problem. Reference Bauman, C. W., Trawalter, S., Unzueta, M. M. (2014). Diverse according to whom? Racial group membership and concerns about discrimination shape diversity judgments.Personality and Social Psychology Bulletin, 0146167214543881. Bjrnstad, A. L., Fostervold, K. I., Post, P. U. (2013). Effects of cultural diversity on trust and its consequences for team processes and outcomes in ad hoc distributed teams.Scandinavian Journal of Organizational Psychology,5(1). Bhm, S. A., Dwertmann, D. J., Kunze, F., Michaelis, B., Parks, K. M., McDonald, D. P. (2014). Expanding insights on the diversity climateperformance link: The role of workgroup discrimination and group size.Human Resource Management,53(3), 379-402. Erez, M., Lisak, A., Harush, R., Glikson, E., Nouri, R., Shokef, E. (2013). Going global: Developing management students' cultural intelligence and global identity in culturally diverse virtual teams.Academy of Management Learning Education,12(3), 330-355. Ferraro, G., Brody, E. K. (2015).Cultural Dimension of Global Business. Routledge. Gong, Y., Kim, T. Y., Lee, D. R., Zhu, J. (2013). A multilevel model of team goal orientation, information exchange, and creativity.Academy of Management Journal,56(3), 827-851. Kaiser, C. R., Major, B., Jurcevic, I., Dover, T. L., Brady, L. M., Shapiro, J. R. (2013). Presumed fair: Ironic effects of organizational diversity structures.Journal of personality and social psychology,104(3), 504. Kirton, G., Greene, A. M. (2015).The dynamics of managing diversity: A critical approach. Routledge. Pieterse, A. N., Van Knippenberg, D., Van Dierendonck, D. (2013). Cultural diversity and team performance: The role of team member goal orientation.Academy of Management Journal,56(3), 782-804). Pieterse, A. N., Van Knippenberg, D., Van Dierendonck, D. (2013). Cultural diversity and team performance: The role of team member goal orientation.Academy of Management Journal,56(3), 782-804. Shih, M., Young, M. J., Bucher, A. (2013). Working to reduce the effects of discrimination: Identity management strategies in organizations.American Psychologist,68(3), 145. Shin, S. J., Kim, T. Y., Lee, J. Y., Bian, L. (2012). Cognitive team diversity and individual team member creativity: A cross-level interaction.Academy of Management Journal,55(1), 197-212.) Simons, T., Pelled, L. H., Smith, K. A. (2010). Making use of difference: Diversity, debate, and decision comprehensiveness in top management teams.Academy of management journal,42(6), 662-673). Trster, C., Mehra, A., van Knippenberg, D. (2014). Structuring for team success: The interactive effects of network structure and cultural diversity on team potency and performance.Organizational Behavior and Human Decision Processes,124(2), 245-255. Van Knippenberg, D., van Ginkel, W. P., Homan, A. C. (2013). Diversity mindsets and the performance of diverse teams.Organizational Behavior and Human Decision Processes,121(2), 183-193.